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Kylie jenner boosted this gold coast start ups fortunes with a priceless social media post


CALL IT the Kardashian effect.

The reality star clans youngest member, model Kylie Jenner, has given this Gold Coast tech start-up a million-dollar boost.

HiSmile, an online teeth whitening company started by Gen Y entrepreneurs Nik Mirkovic and Alex Tomic less than two years ago, has built an eight-figure business on the back of social media endorsements by beauty bloggers and celebs.

In a major coup for the duo, who last month celebrated turning over $10 million in 18 months, Jenner recently broadcast an image of herself with a HiSmile teeth whitening kit to her 76 million Instagram followers.

The post, which includes the hashtag #ad, attracted 1.6 million likes and more than a quarter of a million comments from adoring fans, with one writing: Shes pretty when she smiles with her teeth omg.

Mirkovic and Tomic have declined to reveal how much they paid Jenner for the post but, as previously reported by news.com.au, HiSmile has invested heavily in social media endorsement to build their brand.

After launching in December 2014 with just $20,000, the innovative pair set half of their first batch of product to online influencers, free of charge. Celebrity endorsements were secured with the likes of Big Brother contestant Aisha Jade and Australias Next Top Model veteran Brooke Hogan, who took over HiSmiles Snapchat account for a day.

With almost half a million Instagram followers and hundreds of thousands of Snapchat and Facebook fans, the strategy appears to have paid off.

We push a lifestyle, rather than just a product, Tomic told news.com.au last month.

When others look at marketing theyre looking to sell, were looking to build a brand and build a loyal customer base ... We took all the methods that worked on traditional media and brought them to todays day and age.

The company was expected to quadruple its turnover in the following 18 months, after cracking the United Kingdom and United States markets a mission that Jenners endorsement will no doubt give a helping hand.

In this day and age, no ones really watching TV ads, no ones really looking at billboards or reading magazines everyones on their phones, everyones on Facebook, Instagram, Snapchat, Tomic said.

Scott morrison has demanded support for the governments economic plans on the back of new figures




TREASURER Scott Morrison is using the release of data showing the economy shrank in the September quarter to demand support for the government’s economic plans.

The national accounts, released on Wednesday, showed economic growth declined 0.5 per cent in the quarter, dragging the annual growth rate down to 1.8 per cent.

It was the weakest figure in eight years despite the recent upswing in commodity prices and underlined the challenges facing a country in transition from a mining investment boom.

The figures are not just a reminder or a wake-up call about being complacent, but rather a demand to support economic policies that drive the investment needed to support job security, Mr Morrison told reporters in Canberra.

He said Australias economy was still powering forward in comparison to its developed world peers.

Our annual real growth is still higher than six out of the worlds G7 economies, second only to the United Kingdom. Higher than the US, Canada, Japan, Germany, and higher than the OECD average, he said.

He would not speculate on whether the December quarter would also contract, technically creating Australias first recession in 25 years.

I think the consensus forecasts and the other commentary demonstrates going forward there are a lot of things to be positive about. I am not one to speculate on those matters. We will wait and see the data, Morrison told reporters.

Earlier Malcolm Turnbull insisted his government was doing all it can to promote growth.

We have sluggish growth across the world at the moment and that is one of the reasons why everything we do, every element of our policy has to promote economic growth, Mr Turnbull said.

Shadow treasurer Chris Bowen said the latest national accounts are disappointing and highlight the fact the coalition government doesnt have a plan, just a jobs and growth slogan.

It is true that quarterly figures do bounce around and we would hope and trust that next quarters figures are much stronger after this very low base, but the fact of the matter is that this is a deeply concerning result, Mr Bowen told reporters.

The Australian dollar fell about half a US cent to 74.25 cents. It was even weaker-than-expected, and consumer (spending) was a big disappointment, JP Morgan economist Ben Jarman told AFP.

We are of the view that the RBA (Reserve Bank of Australia) is going to have to ease to keep growth at a satisfactory level. Government investment fell by 0.2 percent for July-September, while household spending grew by a slow 0.4 percent.

The central bank on Tuesday held interest rates at a record-low 1.50 percent, as governor Philip Lowe said that some slowing in the year-ended growth rate is likely, before it picks up again.

This is only the fourth quarter in the past 25 years that the economy has contracted.

The last time in 2011 was the result of adverse weather events domestically and earthquakes in neighbouring New Zealand and Japan, Australias second-largest trading partner.

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